Mr Bernd Preuschoff
SVP/Head of Digital Transformation & Global Strategy,
Schwan Cosmetics International GmbH
Since January 2017, Bernd Preuschoff is responsible for all digital activities at Schwan Cosmetics. Since November 2017, he is also as CIO leading the Global IT department which was renamed into “Digital Technology” and since April 2019, he is Chief Strategy Officer, owning development & execution of the Schwan Cosmetics Corporate Strategy . Within a short amount of time, Schwan Cosmetics established a successful Digital ecosystem within the Technology & Start-Up space and realized first digital revenues after nine months. After just 14 months in business, the digital unit called “Schwan Digital Studio” was honored with the 2nd place at the 2018 Digital Leader Award and won the Wirtschaftswoche Digital Champion Award in Mai 2019 . Bernd is looking back on more than 19 years of working in the Digital world, where he held several leadership positions at retailers, solution providers, digital agencies & consultancies. In his last position before joining Schwan Cosmetics, he was an Associate Partner at IBM and lead the establishment of IBM Interactive Experience, the digital agency of IBM, in the DACH region, heading the Digital Strategy practice.